Jeff, you are absolutely right (and will seek to add a section on VAR/SI partners on GTM options especially for SaaS businesses). I experienced this in the 90s as we scaled out an enterprise software company and have seen some of my portfolio companies establish JVs and master reseller agreements as a way to accelerate geo expansion. Thanks for flagging a missing option

Partner at @2150-vc backing technologies that make our world more resilient and sustainable. Salvadoran-born Londoner. YGL of the @wef Father ^3

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